The biggest problem that marketers face nowadays, is less about technology issues but more about being meaningful to your customers and clients.

More than ever before, your customers want you to make them feel like they are the only one in the world that matters to you. It is ultimately the relationship that you establish and maintain with them that matters most to them. They want you to spend time thinking about HOW and WHAT you communicate. They want you to be clear about the value you bring to the relationship.

You will be making choices, and your customers will be too… about you.